It was our sheer love for handicrafts that pulled us into this direction. I was very happy being an assistant on films in the Hindi Film Industry. But something dragged me here and I started a start up - FuSION ROOtS! Back then, in 2010, when I started it, late Mr. Bobby Singh - a renowned cinematographer in the film industry and my husband's boss and mentor, had told me, "You have chosen to take creativity to another level - Entrepreneurship is as creative if not more than film making. Go for it! " Those words stayed with me. Even though a couple of years in the middle, we had to take a break. 2016 brought us back in the game. And this time, we want to ensure this goes on forever..
So me, Shailee Vyas, and my husband, Soni Singh - proud founders of FuSION ROOtS - want to promote and sell - everything handmade, everything Indian, everything beautiful and everything that brings a smile on some artist's face somewhere...
So me, Shailee Vyas, and my husband, Soni Singh - proud founders of FuSION ROOtS - want to promote and sell - everything handmade, everything Indian, everything beautiful and everything that brings a smile on some artist's face somewhere...
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